Datu aizsardzība / Sīkdatnes
Datu aizsardzība
Miele par datu drošību.
Miele neapkopo personas datus bez jūsu piekrišanas.
Dear users,
We would like to take this opportunity to share information with you regarding data protection related to our online and mobile offers. These include:
Our website: www.miele.lv
Our online shop: shop.miele.lv
Our BlueHorizon portal
Our Alexa Skills
As well as all apps for iOS and Android
Introduction
We, Miele SIA, Zaubes iela 9A-38, Rīga, LV-1013, are responsible for the processing of your personal data as a user of our offers within the meaning of the General Data Protection Regulation (GDPR).
Our contact details are:
Miele SIA
Adrese: Zaubes iela 9A-38,
Rīga, LV-1013
Tel. +371 80008700
Email: info@miele.lv
We take the protection of your privacy and your personal data very seriously. Therefore, we only process your personal data in accordance with the content of this privacy policy and the GDPR.
The objective of this Privacy Policy is to inform you, which personal data we process in our online and mobile offers about you, for what purpose this happens and according to which legal basis this processing is permitted.
Data Protection Officer
You can reach our Data Protection Officer at:
info@miele.lv
Personal data
Personal data means any information relating to an identified or identifiable natural person; a natural person is considered as being identifiable, directly or indirectly, in particular by means of an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics expressing the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person can be identified. This includes all information about your identity such as your name, your e-mail address or postal address, your customer number and online identifiers. Information that cannot be linked to your identity (such as the number of online users), on the other hand, is not personally identifiable information.
You can use our online and mobile offers without revealing your identity and without providing any personal data. When using our online shop, the BlueHorizon portal, the apps and some services of the Miele website and the apps, however, collect your personal information.
Storage of personal data
Your data will be stored by us on specially protected servers. These are protected by technical and organisational measures against loss, destruction, access, modification or dissemination of your data by unauthorised persons. Access to your data is only possible for a few authorised persons. These are responsible for the technical, commercial or editorial support of the servers.
Your personal data is encrypted and transmitted over the Internet. We use SSL encryption (Secure Socket Layer) for data transmission.
Legal basis of data processing
Insofar as we obtain consent for the processing of your personal data, Art. 6(1) lit. (a) GDPR serves as the legal basis for data processing.
Insofar as your personal data is processed because this is necessary to fulfil a contract or in the context of a contract-like relationship with you, Art. 6(1) lit. (b) GDPR serves as the legal basis for data processing.
Insofar as we process your personal data in order to fulfil a legal obligation, Art. 6(1) lit. (c) GDPR serves as the legal basis for data processing.
As a legal basis for the data processing, Art. 6(1) lit. (f) GDPR applies if the processing of your personal data is necessary to safeguard the legitimate interests of our company or a third party and your interests, fundamental rights and fundamental freedoms do not require the protection of your personal data.
As part of this Privacy Policy, we will always state the legal basis on which we base the processing of your personal data.
Destruction of data and storage duration
We always delete or block your personal data whenever the purpose of the storage is omitted. However, it can also be stored if this is provided for by the legal requirements to which we are subject, for example with regard to statutory retention and documentation obligations. In such a case, we will delete or block your personal data after the end of the respective requirements.
Data processing with general use of our offers
Information about the usage and communication device you are using
Each time you access our online and mobile offers, we collect the following information about the device you are using: the IP address, the request from your browser, and the date and time of this request. In addition, the status and the amount of data transferred are recorded as part of this request. We also collect product and version information about the browser used and the operating system of the device, as well as the Internet service provider. We continue to track which website accessed the service.
The legal basis for the processing of this data is Art. 6(1)(f) GDPR.
We process this data so that the content, for example the website, can be displayed on your device. In addition, we use the data for the operation of the online and mobile services and to detect and eliminate errors, to determine the utilisation of the online and mobile services and to make adjustments or improvements.
At the same time, these purposes justify the legitimate interest within the meaning of Art. 6(1)(f) General Data Protection Regulation (GDPR).
The IP address of your device will be stored only for the time of use of the online or mobile offer and then deleted or shortened. The data is stored for a limited period of time.
Use of cookies
We use cookies. These are small text files that are stored on your computer and that store certain settings and data for sharing with us online about your browser. A cookie usually contains the name of the domain from which the cookie file was sent, as well as information about the age of the cookie and an alphanumeric identifier. Depending on content and storage duration, there are different types of cookies. Most of the cookies we use are so-called "session cookies", which are deleted when you end your browser session. In addition, there are some long-lasting cookies by which we are able to recognise you as a visitor. Many cookies come directly from us, in addition, the storage and evaluation of individual cookies come from service providers (so-called "third-party cookies").
We inform you about the use of cookies in advance with a corresponding note on a banner.
Some cookies are technically required in order to enable you to use our online and mobile services. These cookies allow us to collect and store the following data:
Language settings
Search settings
Contents of an online form
Information for identifying or authenticating the user
Products in the shopping cart
Products on the notepad
Products from the purchase consultant
In addition, on our website, we use cookies that allow an analysis of your user behaviour, so-called analysis cookies. These cookies allow us to collect and store the following data:
Frequency of page views
Searches
Use of Internet page functions
Your data collected by means of cookies are pseudonymised so that the data cannot be matched to the respective user.
The legal basis for the processing of data by means of cookies is Art. 6(1)(f) GDPR.
Cookies allow us to recognise your computer and make any presets available immediately. Cookies help us to improve the online offer and offer you a better and more user-friendly service. The use of cookies is necessary to make the use of our online offers easier. Some features can only be offered through the use of cookies. This concerns the search, online forms, customer account, shopping cart and notepad.
We use analysis cookies to improve and optimise the quality of our online offers and their content.
At the same time, these purposes justify the legitimate interest within the meaning of Art. 6(1)(f) General Data Protection Regulation (GDPR).
The technically necessary cookies we use are so-called session cookies, which are automatically deleted after the end of the browser session. The remaining cookies are stored on your computer. You can delete these saved cookies yourself at any time. Most browsers are also set to automatically accept cookies. However, you can disable the storage of cookies or set your browser to notify you when cookies are sent. Please note that you may be limited or unable to use our online service if you refuse to accept cookies.
To analyse the user behaviour for the purposes mentioned above, we use the following programs, which in turn use cookies as explained. The stored data will be deleted as soon as it is no longer needed for the purposes mentioned.
Google Analytics
We use Google Analytics for statistical analysis. Google Analytics is a web analytics service provided by Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94034, USA ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by using a corresponding setting on your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
For more information, see https://tools.google.com/dlpage/gaoptout?hl=de or https://www.google.com/intl/de/analytics/privacyoverview.html (general information about Google Analytics and privacy). We point out that on our website Google Analytics was extended under the code "anonymizeIp ();" in order to anonymise the IP addresses, whereby the last octet is deleted.
Retargeting and Remarketing
Retargeting or remarketing refers to technologies in which users who have previously visited a certain website are shown appropriate advertising even after leaving this website. For this purpose, it is necessary to recognise Internet users beyond their own website, for which purpose cookies of the corresponding service providers are used. In addition, the previous usage behaviour is considered. For example, if a user views certain products, they may later display these or similar products as advertisements on other websites. It is personalised advertising that is adapted to the needs of each user. It is not necessary for this personalised advertisement to be identified beyond the recognition of the user. The data used for the retargeting or remarketing will therefore not be merged with other data.
We use such technologies to display ads on the Internet. We use third-party providers to deliver such ads. We use, among other things, offers from Google, which allows an automatic display of interesting products for the Internet user. This function is implemented by cookies. For more information about this technology, see Google Privacy Policy under https://policies.google.com/privacy?hl=de: The installation of cookies for Google Remarketing and Google AdWords Conversion Tracking can be prevented by setting the respective browser software by accessing the website https://www.google.com/policies/privacy/ads/ and changing the corresponding setting.
The site uses Google Retargeting Tags, Appnexus and Performance Profiles to promote Miele products. The retargeting JavaScript codes implemented on this website store a cookie on the user's computer for the purpose of retargeting. At a later date, the user will be provided with Miele banners or text ads, provided that the user acts on Google Search websites as well as Google's Display Networks, Appnexus and Performance Profiles. All data is recorded anonymously so that it is not possible to draw any conclusions about specific persons. Users can opt out of retargeting functionality by modifying the Google Remarketing Tags display or disabling retargeting. Alternatively, users may disable the use of third-party cookies by using the network advertising initiative's opt-out page or object to each network individually.
Registration
You can register as a user in our online and mobile offers. To do this you must enter the data requested, for example name, address and e-mail address. We also record the date and time of registration and the IP address. As part of the registration process, we obtain your consent regarding the use of the data.
The legal basis for the processing of data for registration is Art. 6(1)(a) GDPR. Insofar as you register for the fulfilment or initiation of a contract with us, the legal basis for the processing of the data is additionally Art. 6(1)(b) GDPR.
Registration is required to fulfil or initiate a contract with us for certain services.
The data will be stored by us for as long as necessary to fulfil the contract. In addition, we store this data for the fulfilment of post-contractual obligations and due to commercial and tax retention periods for the statutory period. This retention period is usually 10 years at the end of the respective calendar year.
Order processing for orders via our online shop
We use your personal data for orders only within our company and affiliated companies as well as in the order processing company.
For the order processing we work together with different companies, which are responsible for payment processing and logistics. We ensure that our partners comply with the data protection regulations. This means that we pass on your address data (name and address) to the respective transport company, which then delivers the ordered products to you.
The legal basis for this is Art. 6(1)(b) GDPR. The processing of your personal data is required to fulfil the contract with you.
The data will be stored by us for as long as necessary to fulfil the contract. In addition, we store this data for the fulfilment of post-contractual obligations and due to commercial and tax retention periods for the statutory period. This retention period is usually 10 years at the end of the respective calendar year.
Payment processing for orders, PayPal, Sofortüberweisung
Depending on the chosen payment method, the payment processing for orders may take place through the involvement of a service provider.
When paying by credit card, your necessary data such as name, address and the purchase data will be forwarded to the respective credit card company.
If you pay via PayPal, you will be redirected to PayPal's website via a link. Your personal data will be processed. This data relates to your name, your address, your e-mail address, any telephone numbers and account or credit card information. Please refer to the General Terms and Conditions, Terms of Use and Privacy Policy of PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg on the website: www.paypal.com.
If you pay by Sofortüberweisung, you will be forwarded to the website of Sofortüberweisung, a service of Sofort GmbH, Theresienhöhe 12 in 80339 München, which is part of the Klarna Bank AB (publ) Sveavägen 46, 111 34 Stockholm, Sweden. Your personal data will be processed. This data relates to your name, your address, your e-mail address, any telephone numbers and account or credit card information. Please refer to the General Terms and Conditions, Terms of Use and Privacy Policy of Klarna, which can be found under: https://www.klarna.com.
The legal basis for the payment processing is Art. (6)(1)(b) GDPR. The processing of your personal data is required to fulfil the contract with you.
The data will be stored by us for as long as necessary to fulfil the contract. In addition, we store this data for the fulfilment of post-contractual obligations and due to commercial and tax retention periods for the statutory period. This retention period is usually 10 years at the end of the respective calendar year.
Additional processing of data using the apps offered by Miele
The following data is processed when using the apps:
Registration data
Customer number, Miele Account
Serial number of the device(s)
Functional characteristics of the devices, device master data
Device usage data
Device status data
App usage data
Personally identifiable features for telecommunications
To be able to use the Miele@mobile app comprehensively, certain system permissions are required. At the beginning of the use of the app and/or only when using the respective function, you will be requested to grant the corresponding authorisations. Please note, however, that proper use of the app requires access to certain features of your mobile device (smartphone or tablet) and access to your personal information.
The Miele@mobile app is available in so-called app stores (Google Play Store and Apple App Store) operated by third parties. The download of the app usually requires prior registration at the respective app store. We have no influence on the personal data collected, processed and used in this context. The responsible body is in this context solely the operator of the respective App Store.
The legal basis for the processing of the data is the consent required by Art. 6(1)(a) GDPR. Insofar as the processing of the data is required to fulfil the services offered by the respective app, the legal basis for this is additionally Art. 6(1)(b) GDPR. Furthermore, device usage data will be evaluated anonymously so that our products and the app can be continuously optimised. The legal basis for this is Art. 6(1)(f) GDPR, whereby the optimisation of the product and the service justifies our legitimate interest.
We process the data for the following purposes:
To improve our product and service offerings (for example, programs used and other functions of the household appliance and the app)
To contact you for the purposes of targeted offers of services and products tailored to your needs
For the elimination or prevention of disturbances
To provide and improve the usability of the app
To provide services provided by the app
The data is stored by us only as long as it is necessary for the fulfilment of the respective purpose.
Additional processing of data when using BlueHorizon
As part of the fulfilment of the lease, we process the following personal data via the Blue Horizon Portal:
Name
Address
E-mail address
IP address
Customer number
Serial number of the device(s)
Functional characteristics of the devices
Device usage data
The data is processed for the purpose of fulfilling the "BlueHorizon" rental agreement. The legal basis for this is Art. 6(1)(b) GDPR. We combine the user master data known by you (first and last name, address, e-mail) with the present device master data (e.g. serial number of the device) in order to allocate the device usage to your account within the framework of the rental agreement. We particularly need the device usage data (e.g. basic settings, program selection, program setting, program usage) to calculate the rent and the time of the next laundry delivery.
Furthermore, the usage data from the interaction with the BlueHorizon portal is tracked and device usage data is evaluated so that the BlueHorizon portal and product can be optimised on an ongoing basis. The legal basis for this is Art. 6(1)(f) GDPR, whereby the optimisation of the service justifies our legitimate interest.
The data is stored with us only as long as is necessary for the fulfilment of the contract and for the purpose.
Additional processing of data when using our offer at Alexa Skills
The following data is required to use Miele Skills:
Registration data
Miele customer number
Serial number of the device(s)
Functional characteristics of the devices
Personally identifiable features for telecommunications
Device status of the Miele home appliance
Miele also uses services provided by Amazon Europe Core S.à.rl, resident at 5, Rue Plaetis, L-2338 Luxembourg, to collect anonymous user metrics and server logs to detect errors and improve user experience. These are the number of functions used and the frequency of use, as well as error messages. This data is evaluated anonymously by Miele. The Amazon.com Privacy Policy can be read at the following link: https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401
The Miele Skill is available at the Amazon Alexa Skill Store, which is powered by Amazon. Activation of the skill and general use of Amazon Alexa usually requires prior registration with Amazon. We have no influence on the personal data collected, processed and used in this context. The responsible body is in this context solely Amazon.
The legal basis for the processing of the data is the consent required by Art. 6(1)(a) GDPR. Insofar as the processing of the data is required to fulfil the services offered by the respective app, the legal basis for this is additionally Art. 6(1)(b) GDPR. Furthermore, device usage data will be evaluated anonymously so that our products and the app can be continuously optimised. The legal basis for this is Art. 6(1)(f) GDPR, whereby the optimisation of the product and the service justifies our legitimate interest.
We process the data for the following purposes:
To ensure the interaction of the Miele device with the Alexa device
To offer you the appropriate service within Alexa Miele Skills
To improve our product and service offerings (for example, programs used and other functions of the household appliance and the app)
To contact you for the purposes of targeted offers of services and products tailored to your needs
To provide and enhance the user-friendliness of Alexa Miele Skills
To ensure the interaction of the Miele device with the Alexa device
To offer you the appropriate service within Alexa Miele Skills
The data is stored by us only as long as it is necessary for the fulfilment of the respective purpose.
Application portal
You can apply to work for us through the applicant portal and you can submit all necessary information and documents there. You can use the online form and send us your application documents. The use of the applicant portal is voluntary; you can also send us your application in other ways, for example by e-mail or by post.
Upon receipt of an application via the applicant portal, your documents will be forwarded to the responsible employees electronically. Insofar as you have applied for an advertised position, the documents will be automatically deleted six months after completion of the recruitment procedure, provided deletion does not conflict with any other legitimate interests. Such legitimate interests in this sense are, for example, proof requirements in a procedure under the General Equal Treatment Act (GETA). In the case of an application without reference to an advertised position (unsolicited application), the application will be kept for as long as there is a possibility that the application may be of interest. At any time you have the option of requesting the deletion of your application prior to expiry of the scheduled retention periods. In the case of a successful application, the transmitted data will be stored for the purpose of the employment relationship in compliance with the legal requirements. In all other cases, the legal basis for storing your application data is your consent in accordance with. Art. 6(1) lit. (a) GDPR.
Communication with us
You can contact us in various ways, including through the contact form on our website. We also inform you regularly with our newsletter by e-mail.
Newsletter
When registering for our newsletter, your e-mail address will be used for your own advertising purposes until you unsubscribe. You will receive regular information via e-mail on current topics as well as e-mails for special reasons, for example, special promotions. The e-mails may be personalised and customised based on our information about you.
If you have not given us your consent in writing, we will use the so-called double-opt-in procedure for registering for our newsletter, i.e. we will only send you a newsletter by e-mail if you have previously expressly confirmed to us that we should activate the newsletter dispatch. We will then send you a notification e-mail asking you to confirm that you wish to receive our newsletter by clicking on a link in this e-mail.
The legal basis for processing your data is your consent in accordance with Art. 6 (1) lit. (a) GDPR, if you have explicitly registered for the newsletter. In accordance with legal requirements, it may also be possible for you to receive our newsletter from us without your explicit consent or for us to contact you by e-mail, because you have ordered goods or services from us. In this context your e-mail address and you have not objected to receiving information by e-mail. In this case, our legitimate interest in transmitting direct mail is pursuant to Art. 6(1) lit. (f) GDPR.
If you altogether no longer want to receive newsletters from us, you can revoke your once given consent at any time with effect for the future or object to the further receipt of the newsletter without incurring any costs other than the transmission costs according to the basic rates. Simply use the unsubscribe link included in each newsletter or send a message to us or our Data Protection Officer.
Contact
You can contact us by phone via our customer hotline, by e-mail, by chat or by post. If you would like to use one of these contact options, we collect the personal data that you provide us with via the selected contact option. This can be your name, address, e-mail address, customer number and telephone number. You can decide for yourself which information you want to give us about the contact options.
We process this data solely for the purpose of being able to answer or process your enquiry or request.
As far as you would like to use the contact form in our online offer, we collect the personal data that you provide in the contact form, in particular your name and e-mail address. In addition, we store the IP address as well as the date and time of the request. We process the data transmitted via the contact form exclusively for the purpose of being able to answer your enquiry or request.
Legal basis of the use of contact options, revocation
The legal basis for the processing of the data when using the offered contact options is your consent according to Art. 6(1)(a) GDPR. You can revoke your consent at any time. After the matter has been processed by us, the data is first stored in the event of any queries. A deletion of the data can be demanded at any time, otherwise the deletion takes place after completion of the matter. We will delete the data immediately if we are not obliged to store it due to commercial or tax regulations.
Social Media
In our online and mobile offer you will find links to the social network Facebook as well as to our YouTube channel. The links are indicated by the respective logo of the provider.
Clicking on the links opens the corresponding social media pages for which this Privacy Policy does not apply. For details of the applicable provisions, please refer to the respective Privacy Policies of each provider. You can find them under:
Facebook: https://www.facebook.com/policy.php
YouTube: https://www.google.de/intl/de/policies/privacy/
Your rights
According to GDPR, the persons concerned have different rights. If you want to assert this or want to receive further information, please feel free to contact us at any time.
The affected rights include in particular:
Right to information: According to Art. 15 GDPR, you can request a confirmation as to whether personal data concerning you is being processed by us. If such processing is available, you may also request further information about the processing from us.
Right to rectification: In accordance with Art. 16 GDPR, you are entitled to rectification and/or completion if the processed personal data concerning you is incorrect or incomplete.
Right to restriction of processing: Under certain conditions, you may request, pursuant to Art. 18 GDPR, to restrict the processing of your personal data.
Right to cancellation: According to Art. 17 GDPR, you also have the right under certain circumstances to demand the deletion of your personal data stored about you.
Right to data portability: In accordance with Art. 20 GDPR, you are also entitled, under certain conditions, to receive the personal data that you have provided in a structured, common and machine-readable format and to transmit it without any obstruction from us to another person in charge.
If your personal data is based on legitimate interests and is processed in accordance with Art. 6(1)(1) lit. (f) GDPR, you have the right to file an objection against the processing of your personal data in accordance with Art. 21 GDPR, provided there are reasons for this arising from your particular situation.
Complaints
If you believe that the processing of your personal data by us does not comply with this Privacy Policy or the applicable Privacy Policy, you may complain to our Data Protection Officer. The Data Protection Officer will then examine the matter and inform you of the result of the test. In addition, you also have a right of appeal to a supervisory authority.
Further information
Transfer of data to third parties
In principle, we do not transmit personal data to third parties outside the purposes explained in this Privacy Policy. However, as far as we are obliged by law or by court order, we will forward your data to the authorities entitled to receive information.
Links to other websites
Our online offer contains links to other websites. These links are usually marked as such. We have no influence on the extent to which the linked websites comply with the applicable data protection regulations. We therefore recommend that you also inform yourself as to the respective Privacy Policies of other websites.
Changes to this Privacy Policy
The status of the Privacy Policy is indicated by the date (below). We reserve the right to change this Privacy Policy at any time with future effect. A current version is available directly from the online offer. Please look up the online offer regularly and find out about the current Privacy Policy.
Status of this Privacy Policy: May 2018
Adform
To improve the comfort and quality of our services, we use conversion tracking and retargeting technology, both services provided by Adform ApS, Wildersgade 10B, 1, 1408 Copenhagen K, Denmark, Denmark.
Our online offers use adform conversion tracking. The temporary conversion tracking cookie is set when a user contacts an Adform ad.
Users who do not wish to participate in tracking may disable the cookie from Adform via their Internet browser or object to data collection and storage at any time for the future here (https://site.adform.com/datenschutz-opt-out/). Cookies already stored on your computer can be deleted in your browser or deleted by deleting temporary Internet pages.
Our online offers use Adform retargeting technology. This makes it possible to target those Internet users who have already taken an interest in our website and our products on websites of our partners. The insertion of the advertising material takes place during retargeting on the basis of a cookie-based analysis of the previous user behaviour. This is a temporary cookie that expires after 60 days. If you do not want to be shown interest-based advertising by Adform, you may opt out of collecting and storing data for the future here (https://site.adform.com/datenschutz-opt-out/) at any time. For more information about Adform's Privacy Policy, see: https://site.adform.com/datenschutz-opt-out/
The legal basis for this is Art. 6(1)(f) GDPR, whereby the improvement of comfort and quality of our online offers justifies our legitimate interest.
Amazon Conversion Pixel and Amazon Remarketing Pixel
Our online offers use Amazon Web Analytics services Amazon Conversion Pixel and Amazon Remarketing Pixel functions. The provider, respectively, is Amazon.com, Inc., 410 Terry Ave. North Seattle, WA, United States. The Amazon Conversion Pixel and the Amazon Remarketing Pixel also use cookies that are stored on your computer that allow us to analyse the use of the Website by you, as well as personalised advertising.
You can prevent the storage of cookies by using a corresponding setting on your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You may also prevent Amazon from collecting the data generated by the cookie and related to your use of the website, as well as the processing of such data by Amazon, by clicking on this link and selecting the setting "Do not personalise Ads by Amazon for this Internet Browser": https://www.amazon.de/adprefs. Alternatively, you can select the appropriate settings at https://www.youronlinechoices.com/en. An opt-out cookie will then be set in your browser, which prevents the future collection of your data by the Amazon Pixels when visiting our website. This opposition is valid as long as you do not delete the opt-out cookie.
The legal basis for this is Art. 6(1)(f) GDPR, whereby improving the comfort and quality of our services justifies our legitimate interest.
Facebook Custom Audiences
Our online offers use the Facebook Customer's remarketing feature "Custom Audiences" ("Facebook"). This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our online offers more interesting to you. The legal basis for the processing of your data is Art. 6(1)(1) lit. (f) GDPR.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We have no influence on the extent and further use of the data collected through the use of this tool by Facebook and therefore inform you that according to our knowledge: By integrating Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding website of our online services or have clicked on an ad from us. If you are registered with a service of Facebook, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a chance that the provider will find out and store your IP address and other identifying features.
Disabling the "Facebook Custom Audiences" feature is available to logged-in users at https://www.facebook.com/settings/?tab=ads#_.
For more information about data processing through Facebook, please visit https://www.facebook.com/about/privacy.
Social media plugins
Our online offers use the social media plug-in of the social network Facebook. Facebook will be available at www.facebook.com, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, and at www.facebook.lv operated by Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland ("Facebook").
An overview of Facebook plug-ins can be found here: https://developers.facebook.com/docs/plugins; You can find further information on Facebook's Privacy Policy at the following link: www.facebook.com/policy.php
Facebook may receive the information that you have accessed the corresponding website of our online service and possibly interacted with the plug-in. By activating the plug-in, your personal data will be saved and sent to Facebook in the USA.
We have no influence on the collected data and data processing operations, nor are we aware of the full extent of data collection, the purpose of the processing, or the retention periods. We also have no information on how to delete the data collected by Facebook.
Facebook stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or tailor-made website design. Such an evaluation is carried out in particular (also for non-logged-in users) for the presentation of needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the formation of these user profiles, whereby you must exercise this right to Facebook.
Through the plug-ins we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6(1)(1) lit. (f) GDPR.
You can completely prevent the plug-ins from being loaded using add-ons for your browser, so-called script blockers.
AppNexus
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Sīkdatnes
Sīkdatņu politika
Pēdējais atjauninājums 28.08.2024.
SIA Miele (Miele) šajā tīmekļvietnē izmanto tā sauktās sīkdatnes. Šajā politikā sīki izskaidrojam, kāda veida sīkdatnes Miele izmanto, kādus datus tās apstrādā, sīkdatņu pastāvēšanas ilgumu un jūsu tiesības attiecībā uz sīkdatnēm.
Jums ir tiesības jebkurā laikā atsaukt savu piekrišanu mūsu “Privātuma izvēļu centra” sīkdatņu iestatījumos.
1. Vispārīgs paskaidrojums
Sīkdatnes ir mazas teksta datnes, kas glabājas jūsu datorā vai gala ierīcē, ja izmantojat mūsu tīmekļvietnes. Ja apmeklējat Miele tīmekļvietni, jūsu sistēmā var saglabāties sīkdatne. To veido individuāla simbolu virkne, ko var izmantot jūsu pārlūka identifikācijai nākamajā reizē, kad apmeklējat tīmekļvietni. Ir divi sīkdatņu pamatveidi.
- Pagaidu sīkdatnes: šīs sīkdatnes, ko sauc arī par sesijas sīkdatnēm, īslaicīgi tiek glabātas jūsu datorā vai gala ierīcē mūsu tīmekļvietnes apmeklējuma laikā un pēc tam tiek izdzēstas.
- Pastāvīgās sīkdatnes: šīs sīkdatnes paliek jūsu datorā ilgāku laika periodu.
Miele izmanto dažādas tīmekļa tehnoloģijas (piemēram, sīkdatnes, Java-Script), galvenokārt lai atvieglotu jums Miele tīmekļa lietotņu izmantošanu un tās uzlabotu. Tas nozīmē, ka tās tiek izmantotas, lai:
-identificētu jūs, kad piesakāties mūsu tīmekļa veikalā, un nodrošinātu derīgu, jums pielāgotu drošības standartu ievērošanu;
- palīdzētu mums atcerēties produktus, ko pievienojāt savā iepirkumu grozā vai piezīmju blokā;
- parādītu, cik produktu pievienojāt savā iepirkumu grozā vai tīmekļvietnes piezīmju blokā;
- atgādinātu mums, kādu valodu izvēlējāties sesijas laikā, lai jums būtu vieglāk pārvietoties pa mūsu lapām;
- analizētu datus, piemēram, mūsu tīmekļvietnes apmeklētāju skaita novērtējumu vai visbiežāk apmeklētās tīmekļvietnes. Analīzes rezultātus izmantojam nolūkā uzlabot savu tīmekļvietni.
Lūdzu, ņemiet vērā, ka Miele ir nepieciešama jūsu izvēļu izteikšana attiecībā uz sīkdatņu izmantošanu pašai savā saskarnē, bet, mainot sīkdatņu iestatījumus savā tīmekļa pārlūkā, varat arī atspējot vai ierobežot sīkdatņu pārraidi. Jebkurā laikā varat dzēst jau saglabātās sīkdatnes. Plašāka informācija par sīkdatņu dzēšanu konkrētajā pārlūkā ir pieejama šeit:
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
- Safari: https://help.apple.com/safari/mac/8.0/#/sfri11471
Tomēr ņemiet vērā, ka pēc sīkdatņu atspējošanas var nebūt iespējams izmantot visas tīmekļvietnes funkcijas. Vairākuma pārlūku izvēlnē ir pieejami iespējamie sīkdatņu izmantošanas iestatījumi. Parasti pārlūkam ir iespējami šādi iestatījumi:
- apskatīt sīkdatnes;
- atļaut sīkdatnes;
- atspējot visas vai atsevišķas sīkdatnes;
- atspējot visas sīkdatnes, kad pārlūks tiek aizvērts;
- bloķēt sīkdatnes;
- paziņot, ja sīkdatne tiek atstāta;
- iebilst pret tīkla analīzes izsekošanu (apzināts noraidījums).
Apmeklējot mūsu tīmekļvietni, reklāmkarogs informē jūs par sīkdatņu izmantošanu un lūdz jūs piekrist sīkdatnēm, kurām ir nepieciešama piekrišana. Jebkurā laikā varat atsaukt savu piekrišanu un turpmāk atsaukšana būs spēkā; sīkāk to izskaidrojam šajā sīkdatņu politikā.
2. Google Tag Manager
Savā tīmekļvietnē izmantojam pazīmju pārvaldības pakalpojumu Google Tag Manager, ko nodrošina Google Ireland Ltd., Gordon House, Barrow Street, Dublina (Dublin) (Google). Google Tag Manager ļauj tīmekļvietnēs vai mobilajās lietotnēs ātri un viegli atjaunināt mērījumu sīkdatnes un saistītos kodu fragmentus, ko vienā vārdā sauc par pazīmēm. Ja projektam ir pievienots mazs pazīmju pārvaldnieka fragments, tīmekļvietne var droši un viegli izmantot analītisko un mērījumu pazīmju konfigurāciju no tīmeklī esošas lietotāja saskarnes.
The Google Tag Manager ļauj mums ieviest un pārvaldīt sīkdatnes un izsekot pazīmes. The Google Tag Manager nelieto savas sīkdatnes, bet ieslēdz citas sīkdatnes un izsekošanas pazīmes, ja viennozīmīgi esat piekrituši šādu sīkdatņu un izsekošanas pazīmju izmantošanai un tikai jūsu izteiktās piekrišanas apjomā. Sīkāku informāciju par katru sīkdatni un izsekošanas pazīmi skatiet mūsu paziņojumā par sīkdatnēm. Saistībā ar Google Tag Manager izmantošanu mēs un Google apstrādājam jūsu IP adresi un unikālu identifikatoru. Var būt iespējams, ka jūsu dati tiks apstrādāti ārpus Eiropas Savienības teritorijas. Lai nodrošinātu atbilstošu datu aizsardzības līmeni, Google un mēs esam vienojušies par standarta juridiskajiem nosacījumiem, ko ir publicējusi Eiropas Komisija. Google Tag Manager izmantošanas un ar to saistīto datu apstrādes darbību juridiskais pamats ir mūsu likumīgās intereses saskaņā ar VDAR 6. panta 1. punkta f) apakšpunktu. Šo likumīgo interesi veido Google Tag Manager mums sniegtā palīdzība, ieviešot un pārvaldot mūsu sīkdatņu un izsekošanas pazīmju izmantošanu.
3. Tehniski nepieciešamās sīkdatnes (obligātās sīkdatnes)
Obligātās sīkdatnes ir nepieciešamas, lai pārvietotos tīmekļvietnēs un izmantotu to funkcijas, piemēram, piekļūtu tīmekļvietnes reģistrācijas daļai vai izmantotu mūsu tērzēšanas funkciju. Bez šīm sīkdatnēm atsevišķas tīmekļvietnes funkcijas nav iespējamas.
Personas datu apstrādei ar tehniski nepieciešamajām sīkdatnēm juridiskais pamats ir likumīgās intereses saskaņā ar VDAR 6. panta 1. punkta f) apakšpunktu. Likumīgo interesi nosaka tas, ka šī apstrāde ir nepieciešama, lai pārvietotos tīmekļvietnēs un izmantotu to funkcijas. Tehniski nepieciešamo sīkdatņu savāktie dati netiek izmantoti lietotāju profilu veidošanai.
Obligātās sīkdatnes nevar atspējot. Mūsu lietotās obligātās sīkdatnes parasti ir tā saucamās sesijas sīkdatnes, kas parasti tiek automātiski izdzēstas pēc pārlūka sesijas beigām.
Dažas obligātās sīkdatnes nodrošina un / vai tām piekļūst trešās puses. Turpmāk ir sniegta informācija par šīm trešām pusēm un to rīkiem, kuriem lietojam obligātās sīkdatnes.
3.1 SAP klientu datu mākonis (agrāk Gigya) - tiešsaistes veikals sadzīves tehnika
Mūsu mājaslapā, kas paredzēta sadzīves tehnikas tiešsaistes veikalam, mēs izmantojam dažādas sīkdatnes, kuras būtiskiem mērķiem nodrošina un/vai izmanto SAP Deutschland SE & Co. KG, Hasso-Plattner-Ring 7, 69190 Walldorf, Vācija (“SAP”). Mēs izmantojam vairākas nepieciešamās sīkdatnes, kuras nodrošina un/vai izmanto SAP un kuras ir nepieciešamas tīmekļa vietnes pareizai darbībai. SAP nodrošina platformu klientu identitātes pārvaldības pārvaldībai, tostarp klientu profiliem, preferencēm, pieteikšanās un piekrišanas iestatījumiem. Papildu informāciju par SAP klientu datu mākoni var atrast šeit.
3.2 Interershop Commerce Platform - Tiešsaistes veikals Professional
Savā tīmekļvietnē obligātajiem mērķiem izmantojam dažādas sīkdatnes, ko nodrošina un / vai izmanto Intershop Communications AG, Steinweg 10, 07743, Jēna (Jena), Vācija (“Intershop”). Izmantojam vairākas nepieciešamās sīkdatnes, ko nodrošina un / vai izmanto Intershop, un kas ir nepieciešamas tīmekļvietnes pareizai darbībai. Intershop nodrošina platformu klientu identitātes pārvaldībai, tostarp klientu profilu, izvēļu, apzinātas piekrišanas un piekrišanas iestatījumus. Plašāka informācija par Intershop ir pieejama šeit.
3.3 OneTrust LLC
Savā tīmekļvietnē izmantojam piekrišanas pārvaldības platformu, ko nodrošina OneTrust LLC, Building 600, 1200 Abernathy Road Northeast, Atlanta, Džordžija, 30328, ASV (“OneTrust”). OneTrust ir sīkdatņu piekrišanas risinājums, kas ļauj Miele nodrošināt sīkdatņu atbilstību dažādām juridiskajām prasībām visā pasaulē. OneTrust ļauj mums radīt sīkdatņu reklāmkarogus, saglabāt jūsu piekrišanas iestatījumus, kā arī informēt jūs par dažādām tīmekļvietnes sīkdatnēm. Lai uzzinātu vairāk par OneTrust, lūdzu, skatiet Konfidencialitātes paziņojums un politika | OneTrust
3.4 Neocom.ai – Buyers Guide
Savā tīmekļvietnē izmantojam vadītās pārdošanas pakalpojumu, tā saucamo Buyers Guide, ko nodrošina mūsu pakalpojumu sniedzējs Neo Commerce GmbH, Max-Bill-Str. 8, 80807, Minhene, Vācija (“Neocom”). Lai sniegtu jums savu vadītās pārdošanas pakalpojumu, mums ir jāizmanto tā saucamā “Sesijas glabāšanas” tehnoloģija, lai sagrupētu daudzās vadītās pārdošanas pakalpojuma izmantošanas reizes vienā pārlūka sesijā. Bez šīs tehnoloģijas vadītās pārdošanas pakalpojums nav izmantojams. Šī tehnoloģija tiks izmantota tikai tad, ja aktīvi pieprasīsiet vadītās pārdošanas pakalpojuma izmantošanu. Plašāku informāciju par Neocom un datu apstrādes darbībām saistībā ar vadītās pārdošanas pakalpojuma izmantošanu skatiet mūsu konfidencialitātes paziņojumā.
3.5 Papildinformācija
Plašāka informācija par mūsu izmantotajām obligātajām sīkdatnēm ir apkopota turpmākajā tabulā.
4. Analītiskās sīkdatnes
Papildus tam savā tīmekļvietnē izmantojam sīkdatnes, kas ļauj analizēt, kā izmantojat tīmekļvietni (tā saucamās analītiskās sīkdatnes). Ar šīm sīkdatnēm vācam un saglabājam šādus datus:
- vietnes apmeklējumu biežumu;
- meklēšanas atslēgvārdus;
- tīmekļvietnes funkciju izmantošanu.
Sīkdatņu savāktie dati par jums ir pseidonimizēti, tādējādi bez papilddatiem vairs nav iespējams attiecināt datus uz konkrēto lietotāju.
Šī apstrāde ļauj mums uzlabot savas tīmekļvietnes kvalitāti un saturu. Šajā gadījumā datu apstrādes juridiskais pamats ir piekrišana saskaņā ar VDAR 6. panta 1. punkta a) apakšpunktu. Jums ir tiesības jebkurā laikā atsaukt savu piekrišanu mūsu “Privātuma izvēļu centra” sīkdatņu iestatījumos.
Dažas analītiskās sīkdatnes nodrošina un / vai tām piekļūst trešās puses. Turpmāk ir sniegta informācija par šīm trešām pusēm un to rīkiem, kuriem izmantojam analītiskās sīkdatnes.
Mūsu izmantotās analītiskās sīkdatnes iekļauj turpmāk minēto.
4.1 Google
Savā tīmekļvietnē analītiskiem mērķiem lietojam dažādas sīkdatnes, ko nodrošina un/vai lieto Google Ireland Limited (“Google”), saskaņā ar Īrijas likumiem reģistrēts un uzraudzīts uzņēmums (reģistrācijas numurs 368047), kura reģistrētā adrese ir Gordon House, Barrow Street, Dublina 4, Īrija (“Google”). Plašāku informāciju par šiem Google pakalpojumiem skatiet turpmāk un https://www.google.com/privacy/ads/. Turpmāk ievietotā informatīvā tabula iekļauj sīkdatņu nosaukumus ar mainīgiem identifikatoriem, kur <wpid> ir Google Analytics 4 tīmekļa lietas ID vai mērījumu ID, ko veido desmit simboli (numuri un burti), [<customname>] un <property-id> ir Google Analytics 3 (Universal Analytics) lietas ID, ko veido cipari šādā izkārtojumā: UA-XXXXXXXX-X.
4.1.1. Google Analytics
Mūsu tīmekļvietne izmanto Google Analytics, lai projektētu un uzlabotu vietni atbilstoši prasībām. Google Analytics izmanto tā saucamās sīkdatnes, kas glabājas jūsu gala ierīcē un ļauj analizēt, kā izmantojat tīmekļvietni. Sīkdatnes izveidotā informācija parasti tiek pārsūtīta uz ASV izvietotu Google serveri un uzglabāta tajā. Šajā tīmekļvietnē izmantojam IP maskēšanas paplašinājumu (tā saucamo IP maskēšanu), t. i., pirms pārsūtīšanas uz ASV un uzglabāšanas, Google saīsina jūsu IP adresi Eiropas Savienības dalībvalstīs vai citās – Eiropas Ekonomikas zonas – valstīs. Pilnā IP adrese uz ASV izvietoto serveri tiks pārsūtīta un tajā saīsināta tikai izņēmuma gadījumos.
Šīs tīmekļvietnes operatora uzdevumā Google izmantos šo informāciju, lai novērtētu, kā lietojat vietni, lai sagatavotu ziņojumus par vietnes darbībām un nodrošinātu vietnes operatoram citus pakalpojumus saistībā ar vietnes darbību un tīmekļa izmantošanu.
Ja jums ir Google konts un esat piekrituši personalizētai reklāmai (“Reklāmas personalizēšana”), Google pakalpojumos ir arī ziņošana par mūsu reklāmas pasākumu efektivitāti (tostarp dažādās iekārtās), mūsu lietotāju demogrāfiskais sadalījums un intereses, kā arī tiešsaistes reklāmas rādīšanas funkcijas. Šajā gadījumā datu apstrādes juridiskais pamats ir jūsu piekrišana Google (VDAR 6. panta 1. punkta a) apakšpunkts).
Varat nepiekrist Google Analytics veiktajai jūsu datu vākšanai vai izvērtēšanai, lejupielādējot un uzstādot pārlūka spraudni, ko var iegūt, lietojot saiti https://tools.google.com/dlpage/gaoptout.
Mums atsūtītie ar sīkdatnēm saistītie dati, lietotāja vai reklāmas identifikatori tiks automātiski dzēsti pēc 14 mēnešiem.
4.2 OneTrust LLC
Mūsu tīmekļvietnē apkopojam anonimizētu apzinātas piekrišanas un apzināta noraidījuma attiecību, ko nodrošina OneTrust piekrišanas pārvaldības platforma. Apkopojam šo informāciju atbilstoši likumīgajai interesei saskaņā ar VDAR 6. panta 1. punkta f) apakšpunktu, jo tā ļauj mums izmērīt piekrišanas līmeni un uzlabot lietotāju pieredzi. Ja piekrītat analītisko sīkdatņu izmantošanai, vāksim datus par jūsu mijiedarbību ar OneTrust izstrādātu piekrišanas reklāmkarogu. OneTrust ļauj mums veikt apkopotu analīzi, tostarp informāciju par mūsu lietotāju pārlūka veidu, valsti un platformu (portatīvais dators / mobilais tālrunis / planšetdators). Savāktie dati neļauj identificēt fizisku personu. Lai uzzinātu vairāk par OneTrust, lūdzu, skatiet Konfidencialitātes paziņojums un politika | OneTrust.
4.3 Papildinformācija
Varat atspējot analītiskās sīkdatnes. Plašāka informācija par visām mūsu izmantotajām individuālajām analītiskajām sīkdatnēm ir apkopota turpmākajā tabulā.
5. Tirgvedības sīkdatnes
Izmantojam arī tā sauktās trešo pušu tirgvedības sīkdatnes mērķnorāžu / veicinošās tirgvedības nolūkā un lai izvietotu tiešsaistes reklāmu.
Mērķnorādes vai veicinošā tirgvedība nozīmē tehnoloģiju, kas ļauj lietotājiem pēc konkrētas tīmekļvietnes apmeklējuma redzēt piemērotus sludinājumus arī pēc tam, kad viņi ir aizvēruši tīmekļvietni. Šajā nolūkā ir jāatpazīt tīmekļa lietotāji ārpus viņu pašu tīmekļvietnes, un šajā nolūkā tiek izmantotas attiecīgo pakalpojumu nodrošinātāju sīkdatnes. Turklāt tiek ņemta vērā iepriekšējā lietotāja rīcība. Piemēram, ja lietotājs aplūko konkrētus produktus, šos vai līdzīgus produktus var vēlāk kā reklāmu parādīt citās tīmekļvietnēs. Tā ir personalizēta reklāma, kas ir pielāgota individuālo lietotāju vajadzībām. Šai personalizētajai reklāmai nav nepieciešama lietotāja personīga identificēšana. Tāpēc mērķnorādēm vai veicinošajai tirgvedībai izmantotie dati nav apvienoti ar citiem datiem.
Tirgvedības sīkdatnes var arī izsekot lietotāja mijiedarbību ar vēlāk parādīto reklāmu. Tas tiek darīts, lai nepieļautu nevēlamu dubulto reklāmu un lai izsekotu, cik reižu reklāma beidzas ar kaut kāda veida konversiju (piemēram, reklāma tiek apskatīta vai notiek reāls pirkums).
Juridiskais pamats personas datu apstrādei ar tirgvedības sīkdatnēm ir piekrišana (VDAR 6. panta 1. punkta a) apakšpunkts). Jums jebkurā laikā ir tiesības atsaukt savu piekrišanu mūsu “Privātuma izvēļu centra” sīkdatņu iestatījumos.
Izmantojam šādu tehnoloģiju tiešsaistes reklāmas izvietošanai. Reklāmas izvietošanai izmantojam trešo pušu pakalpojumus. Turpmāk ir sniegta informācija par šīm trešām pusēm (un to rīkiem), kas nodrošina tirgvedības un mērķnorāžu sīkdatnes un / vai kurām tās ir pieejamas.
5.1 Meta / Facebook
Savā tīmekļvietnē izmantojam tirgvedības sīkdatni(-es), ko nodrošina un / vai izmanto Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublina 2, Īrija (“Facebook” vai “Meta”).
Meta sīkdatnes tiek izmantotas, ja jums ir Facebook konts, izmantojat Facebook produkti, tostarp Facebook tīmekļvietni un lietotnes, vai apmeklējat citas tīmekļvietnes un lietotnes, kas izmanto Facebook produktus (tostarp pogu Like vai citas Facebook tehnoloģijas). Facebook sīkdatnes ļauj mums izsekot jūsu darbības mūsu tīmekļvietnē, lai analizētu mūsu reklāmguvumu piltuves efektivitāti un regulāri uzlabotu mūsu tīmekļvietni. Turklāt Facebook sīkdatnes ļauj mums izmantot “Pielāgoto mērķauditoriju” atkārtotās tirgvedības funkciju. Tas ļauj tīmekļvietnes lietotājiem rādīt ar viņu interesēm pamatotas reklāmas (“Facebook reklāmas”), kad tie apmeklē sociālo tīklu Facebook vai citas tīmekļvietnes, kas izmanto šo procesu. Plašāku informāciju par Facebook reklāmguvumu uzskaiti, Facebook pielāgotajām mērķauditorijām un saistītajām datu apstrādes darbībām skatiet mūsu konfidencialitātes paziņojumā.
Turklāt Meta sīkdatnes ļauj Meta piedāvāt jums Facebook produktus un izprast informāciju, ko tā saņem par jums, tostarp informāciju par citu vietņu un lietotņu lietošanu, neatkarīgi no tā, vai esat reģistrējies vai pieteicies.
Meta sīkdatnes saņem šāda veida datus: HTTP galvenes, Pixel specifiskos datus, pogu klikšķu datus, izvēles vērtības un veidlapu lauku nosaukumus. Plašāka informācija par Facebook sīkdatnēm ir pieejams šeit.
5.2 Google
Kā jau ir norādīts iepriekš, savā tīmekļvietnē analītiskajiem un / vai tirgvedības mērķiem izmantojam dažādas Google nodrošinātas un / vai izmantotas sīkdatnes. Plašāka informācija par Google konfidencialitātes politiku ir pieejama https://www.google.com/privacy/ads/. Turpmāk ievietotā informatīvā tabula iekļauj sīkdatņu nosaukumus ar mainīgiem identifikatoriem, kur <wpid> ir Google Analytics 4 tīmekļa lietas ID vai mērījumu ID, ko veido desmit simboli (numuri un burti), [<customname>] un <property-id> ir Google Analytics 3 (Universal Analytics) lietas ID, ko veido cipari šādā izkārtojumā: UA-XXXXXXXX-X.
5.2.1 Google Ads
Google Ads ir Google izstrādāta tiešsaistes reklāmas platforma, kurai reklāmdevēji maksā par īsas reklāmas, pakalpojumu piedāvājumu, produktu sarakstu, video satura un izstrādātu uzstādāmu mobilo lietotņu reklamēšanu Google reklāmu tīklā, lai piedāvātu tīmekļa lietotājiem. Tā var ievietot reklāmu gan meklēšanas rīku, piemēram, Google Search, rezultātos, gan arī ar meklēšanu nesaistītās tīmekļvietnēs, mobilajās lietotnēs un videoierakstos.
Plašāka informācija par Google Ads ir pieejama šeit
5.2.2 Google veicinošās tirgvedības funkcija
Google veicinošās tirgvedības funkcija ļauj mums rādīt saviem lietotājiem ar viņu interesēm pamatotu reklāmu citās vietnēs, kas ir iekļautas Google reklāmu tīklā (tā saucamās “Google reklāmas” vai reklāmas citās vietnēs). Šajā nolūkā analizējam lietotāju mijiedarbību mūsu vietnē, lai pēc mūsu vietnes apmeklēšanas lietotājiem varētu parādīt mērķētu reklāmu citās vietnēs. Šajā nolūkā Google saglabā skaitli to lietotāju pārlūkos, kuri apmeklē noteiktus Google pakalpojumus vai Google piedāvājumu tīklā iekļautās vietnes. Šis skaitlis, ko sauc par “sīkdatni”, tiek izmantots šo lietotāju apmeklējumu izsekošanai. Šis skaitlis tiek izmantots konkrētā datora tīmekļa pārlūka viennozīmīgai identifikācijai, nevis personas identifikācijai, un personīgie dati netiek saglabāti.
Varat atslēgt Google sīkdatņu izmantošanu, uzstādot spraudni, kas ir iegūstams saitē www.google.com/settings/ads/plugin.
5.2.3 Google konversijas izsekošana
Šajā kontekstā lietojam arī Google konversijas izsekošanu. Ja jūs uzklikšķināt uz Google izvietotu reklāmu, jūsu ierīcē uz 30 dienām tiek iestatīta konversijas izsekošanas sīkdatne. Šī sīkdatne netiek izmantota personas identifikācijai. Konversijas sīkdatnes savāktā informācija tiek izmantota, lai Google Ads klientiem sagatavotu konversijas statistiku.
Varat savā pārlūkā atslēgt ar Google interesēm pamatotu reklāmu, saitē https://adssettings.google.de/authenticated nospiežot taustiņu “Off” vai izvēloties izeju saitē http://www.aboutads.info/choices/.
5.2.4 Citi Google Marketing platformas pakalpojumi (Campaign Manager 360, Display & Video 360, Search Ads 360)
Mūsu tīmekļvietne lieto arī citus Google tirgvedības platformas (agrākās “Google Doubleclick”) pakalpojumus. Campaign Manager 360 ļauj mums rīkot reklāmas kampaņas un mērīt to rezultātus. Display & Video 360 palīdz mums vadīt demonstrācijas un video kampaņas. Search Ads 360 tiek izmantots meklēšanas kampaņu pārvaldībai dažādos meklēšanas rīkos. Šie pakalpojumi izmanto sīkdatnes, lai parādītu lietotājiem piemērotu reklāmu, uzlabotu kampaņas rezultātu paziņošanu vai nepieļautu vairākkārtīgu reklāmas parādīšanu lietotājam.
Google izmanto sīkdatnes identifikatoru, lai noteiktu, kuras reklāmas tiek parādītas kurā pārlūkā, tādējādi nepieļaujot to parādīšanu vairākas reizes. Google var izmantot sīkdatnes identifikatoru konversiju izsekošanai, t. i., vai lietotājs pēc reklāmas apskates atver reklāmdevēja vietni un veic tajā pirkumu. Šajās sīkdatnēs nav personīgas informācijas.
Jūsu pārlūks automātiski izveido tiešu savienojumu ar Google serveri. Google ir paziņojusi, ka šo pakalpojumu integrācija nodrošina Google ar informāciju, ka esat apskatījis attiecīgo mūsu vietnes sadaļu vai uzklikšķinājis uz mūsu reklāmas. Ja esat reģistrējies Google pakalpojumam, Google šo apmeklējumu var attiecināt uz jūsu lietotāja kontu. Pat ja neesat reģistrēts Google lietotājs vai neesat pieteicies, pakalpojuma sniedzējam ir iespējams noskaidrot un saglabāt jūsu IP adresi.
Turklāt sīkdatnes ļauj mums saprast, vai veicat mūsu vietnē darbības pēc mūsu reklāmas aplūkošanas vai uzklikšķināšanas Google vai citā platformā (konversijas izsekošana) (“Floodlight”). Google izmanto šo sīkdatni, lai konstatētu saturu, par kuru interesējaties mūsu vietnēs, lai mēs vēlāk varētu nosūtīt jums mērķētu reklāmu.
Varat atteikties no izsekošanas, mainot sava pārlūka programmatūras iestatījumus (piemēram, atslēdzot trešo personu sīkdatnes), atslēdzot konversijas izsekošanas sīkdatnes, sava pārlūka iestatījumos bloķējot sīkdatnes no domēna www.google.com/settings/ads, attiecībā uz to pakalpojumu sniedzēju interesēs balstītu reklāmu, kuri ir daļa “About Ads” pašregulējošās kampaņas, noklikšķinot uz saites http://www.aboutads.info/choices vai http://www.googleadservices.com. Gribam uzsvērt, ka šajā gadījumā jums var nebūt iespējams pilnībā izmantot visas tīmekļvietnes funkcijas.
Vairāk par Google tirgvedības platformu var uzzināt vietnē https://marketingplatform.google.com/. Plašāka informācija ir pieejama arī Tīmekļa reklāmas iniciatīvas (NAI) vietnē http://www.networkadvertising.org/
5.3 Qualtrics
Izmantojam pakalpojumus, ko nodrošina Qualtrics LLC, 333 W. River Park Drive, Provo, UT 84604, ASV, lai savā mājaslapā veiktu aptaujas par klientiem, produktiem un zīmoliem. Kad piedalāties aptaujā, izmantojam Qualtrics sīkdatnes ar ID vērtībām, galvenokārt, lai sekotu aptauju seansiem un uzturētu tos. Lai uzzinātu vairāk par Qualtrics LLC, lūdzu, skatiet www.qualtrics.com.
5.4 Adform
Mūsu pakalpojumu ērtību un kvalitātes uzlabošanai savā tīmekļvietnē izmantojam dažādas tirgvedības sīkdatnes, ko nodrošina un / vai izmanto ApS, Wildersgade 10B, 1, 1408, Kopenhāgena, Dānija (“Adform”). Adform izmanto sīkdatnes dažādiem mērķiem, piemēram, lietotājiem paredzētai reklāmai, mūsu reklāmas efektivitātes novērtēšanai un lietotāju apzināta noraidījuma reģistrēšanai.
Savā tīmekļvietnē izmantojam Adform nodrošināto konversijas izsekošanas un mērķnorāžu tehnoloģiju. Adform konversijas izsekošana atstāj pagaidu sīkdatni, ja lietotājs mijiedarbojas ar Adform izvietotu reklāmu. Lietotāji, kuri nevēlas tikt izsekoti, var atspējot Adform sīkdatnes savā tīmekļa pārlūkā vai jebkurā laikā iebilst pret turpmāku datu vākšanu un uzglabāšanu, izmantojot šo saiti (Tiesības atsaukt piekrišanu – Adform vietne ). Jūsu datorā jau saglabātās sīkdatnes var nodzēst pārlūkā vai izdzēst, izdzēšot pagaidu tīmekļa lapas.
Savā tīmekļvietnē izmantojam Adform mērķnorāžu tehnoloģiju. Tā ļauj vērsties pie tiem tīmekļa lietotājiem, kuri jau ir izrādījuši interesi par mūsu tīmekļvietni un mūsu produktiem mūsu partneru tīmekļvietnēs. Reklāmas materiāla ievietošana notiek mērķnorāžu atstāšanas laikā, ņemot vērā ar sīkdatņu palīdzību analizēto lietotāja agrāko rīcību. Šī ir pagaidu sīkdatne, kuras [darbības] ilgums ir 60 dienas. Ja nevēlaties redzēt uz interesēm balstītu Adform reklāmu, jebkurā laikā varat apzināti noraidīt turpmāku datu vākšanu un uzglabāšanu, noklikšķinot uz šīs saites (Tiesības atsaukt piekrišanu – Adform vietne). Plašāku informāciju par Adform konfidencialitātes politiku skatiet https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/.
5.5 Papildinformācija
Varat atspējot tirgvedības sīkdatnes, izmainot iestatījumus šīs politikas augšā. Plašāka informācija par visām mūsu izmantotajām individuālajām tirgvedības sīkdatnēm ir apkopota turpmākajā tabulā.
6. Grozījumi šajā sīkdatņu politikā
Varam periodiski grozīt šo sīkdatņu politiku, atspoguļojot grozījumus mūsu izmantotajās sīkdatnēs, kā arī citu operacionālu, juridisku vai likumdošanas iemeslu dēļ. Tāpēc, lūdzu, regulāri apmeklējiet šo Sīkdatņu politiku, lai būtu informēti par sīkdatņu izmantošanu un saistītajām tehnoloģijām. Šīs Sīkdatņu politikas pēdējās atjaunināšanas datumu var redzēt, pārbaudot “pēdējās atjaunināšanas” datumu šīs Sīkdatņu politikas augšā.
7. Papildinformācijas saņemšana
Ja jums rodasr jautājumi vai komentāri par šo Sīkdatņu politiku, sazinieties ar mums pa privacy@miele.lv.